Every summer, Grant Park comes alive for Lollapalooza, drawing thousands of music lovers from Chicago and beyond for four days of live performances, great food, and plenty to explore between sets.
While the music is the main attraction, festival-goers know some of the best moments happen off stage. Interactive pop-ups, giveaways, and brand activations have become part of the festival experience, giving attendees a chance to cool off, grab a snack, or discover something new before heading back to the main stage.
This year, Welch’s® Fruit Snacks is joining in on the fun as an official Lollapalooza partner with its Ultimate Remix Experience, an interactive activation spotlighting its most Gen Z-inspired launch, Welch’s® Fusions.
Lollapalooza will mark the second festival stop for the Ultimate Remix Experience, following its debut at Governors Ball in New York earlier this summer.
Inspired by the surprise collaborations and guest appearances that have become part of the Lollapalooza experience, Welch’s® Fusions combines two fruit flavors and two textures in every bite. Each piece features one fruit flavor on the chewy outside and another in the juicy center, giving the classic fruit snack a fresh twist.
Festival attendees can sample all three Welch’s® Fusions varieties (Original Fruits, Citrus Surge, and Tropical Tornado) while checking out several interactive experiences throughout the activation. Visitors can take the “Find Your Fusions Vibe” quiz, vote on potential future flavors, and snap a few photos along the way.
Whether you’re making your way across Grant Park to catch your favorite set or taking a breather between performances, it’s another stop worth adding to your festival lineup.
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